“Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.” - Paul Hawken
For about a year and a half, Vancouver’s regional government has been running a pretty innovative initiative to discourage bottled-water consumption. Here’s a deliciously subversive decal from the tap water campaign that I spied on the back of one of Metro Vancouver’s trucks this morning.
The large type reads “Tap Water. Drink it.” and the secondary copy says “World Class Water: Mountain Fresh and Pure.” Here’s to truth in advertising.
Now, I haven’t yet seen this on a billboard anywhere; Metro would have a hard time coughing up the cash for an outdoor campaign. But how great would that be, if the kind of money that Pepsi and Coke pumped into Dasani and Aquifina, instead sold some of the finest water on earth, the stuff that’s piped straight to your house? Does anyone else out there know of a local government that is actively marketing its water like this?
Last summer, Metro Vancouver also partnered with Pacific Cinematheque’s Summer Visions Film Institute for Youth to produce a series of public service announcements about drinking tap water. They’re all pretty good, but here’s my favorite of the bunch:
Metro has been working on other programs as well. During the Olympics, Metro parked a Kewl Earth Water Wagon outside the Main Library downtown, and offered refills of fresh tap water to visitors and residents. According to corporate communications division manager David Hocking, some 4,700 people took the “tap water pledge” during the two weeks of the games, compared to 3,700 who did so during previous 17 months.
The regional government also developed a program with the new Fairmont Pacific Rim hotel. The property offers co-branded reusable Metro Vancouver water bottles for sale in guest rooms, for visitors who would prefer not to use the one-off bottles in the mini-bar when they head out on daytrips into the city.
This is all classic community-based social marketing. Metro isn’t trying to educate residents or drown them in brochures or make them feel bad—it’s working to build new social norms. How is it going? In 2008, as part of its Zero Waste Challenge, Metro set a goal to reduce the sale of bottled water in the region by 20 percent by the end of this year. Hocking says they’ll do a survey at the end of the year to find out how they did. I’ll let you know when he does.
UPDATED: Readers of this blog may not all be familiar with a controversy that has swept my community in recent months. A plan is on the table to build a new artificial-turf sports field on the grounds of our community school. The proposal has sharply divided Bowen Island. For background, see the Bowen Island Municipality web site , and also the Vancouver magazine feature [.PDF File, 1MB] that I wrote about the project. Recently, someone asked on a public forum why someone who has so publicly identified himself as “green” is supporting the project. I wrote this post in response.
Many say they oppose the proposed artificial-turf field because of its perceived health risks, or its cost, or its relatively limited life expectancy, or its proposed location in a schoolyard where trees now stand, or the ecological burdens associated with plastic, its primary constituent material.
A side of me wonders, though, if these concerns are in fact mere supporting bullet points on a larger slide. To many of these opponents, I suspect the field represents something bigger than all of these complaints put together: It is a high-profile symbolic attack on the community’s treasured ruralism. It is a nuclear bomb in freefall with “urbanism” painted on the nose cone.
I haven’t been here long—only a few years—but it’s been long enough to come to love this place and everything that makes it what it is: The “dog of the year” float in the Bowfest parade each August. The used clothing, toy, and sports-gear fundraisers that roll a year’s worth of craigslist haggling into single day or weekend event. The volunteers at our wonderful library who rubber-stamp ink butterflies onto my kids’ hands. The rhubarb Pat sells from a wheelbarrow in front of the building center. The metalworker who spot-welded my stainless-steel lunchbox set back together, for $5 (thanks again, Peter). The self-serve fresh eggs in the fridge at Shady Acres Farm. The annual salmon release at the hatchery. The apple festival. And on and on. These are people and experiences and relationships and transactions that you won’t likely find in any of our region’s tract-home and strip-mall hinterlands, where the nights echo with car alarms instead of owls. These experiences emerge from the mutual trust, respect, and accountability that you find in a smaller, more intimate community. They are what urban planners are working desperately to replicate in other places.
Bowen Island is a respite from the world across the channel that seems increasingly ruled by liability, populated with sterile franchises and canned experiences, and suffused with the kind of soul-draining manufactured authenticity that you order from a Restoration Hardware website. Our little touches—our commitment to self-sufficiency, volunteerism, and our admiration for small-town quirk—remind us what is real, and what matters. These things constitute the very core of our identity. They are why all of us call this place home.
But these qualities do not in my mind excuse us from our responsibility to do what we can to help avert the single greatest challenge that has ever faced humanity. Our rurality does not give us a “hall pass” to opt out of responding to a global emergency that I promise you will touch each one of our lives in the coming years.
I’m sorry if it seems like I keep sounding an alarm, but that’s what you’re supposed to do in an emergency. “When you talk to the people at the sharp end of the climate business, scientists and policy-makers alike,” writes Gwynne Dyer in the introduction to his new book, “there is an air of suppressed panic in many of the conversations.” It’s so far a mostly-invisible threat, but it’s right here in plain sight. Climate change is going to hit us in ways we can’t even yet imagine right here on our island—it’s going to force us into moral dilemmas for which there are no winners, only wrenching compromises.
As a community, we famously band together in times of crisis. We open our wallets wide when one of the school custodians is battling cancer, or when the seniors’ housing complex needs a new plumbing system, or when one of our family’s children suffers severe burns and needs special care. Many of us volunteer for the fire department, and drop the fork mid-bite when the pager sounds. We’re pretty good at responding like this, at taking care of our own. Why? Because it’s the right thing to do.
But I fear we are ignoring a crisis of staggering proportions that will eventually, inevitably reach our shores. We are ignoring it today because we believe that it’s someone else’s fault, or we feel that someone else is working on the problem. We are ignoring it because it doesn’t yet have a familiar face, like our smiling custodian. And perhaps also because we gather that some of the things we could be doing to help fix it don’t neatly jibe with the leafy milieu that we defend so passionately.
As much as I love our rurality and character, to me it is a decidedly mixed blessing. We space ourselves quite far apart in this Eden. In a perfectly honest effort to connect more closely with nature, we tuck our homes deep into the woods. It’s private and peaceful out here. Yet—while some of us do work from home—it also means the vast majority of us remain utterly dependent on often-heavy vehicles, and an even heavier ferry, to travel great distances to shop, work, learn, and play. Those vehicles will realistically not be electrified for many years to come. And so, when you look at the data, and compare it with similar communities, our contribution to the problem—by very dint of our rurality—is enormous. Though I haven’t seen an analysis, I suspect our forestlands do not come close to soaking up all the heat-trapping gases coming out of our tailpipes.
I feel in my heart that we need to own this one. I believe we need to take some responsibility that some of the aspects of our place that we hold dear are, in fact, fanning the flames. We are not “greener” than mainlanders just because we look that color to those peering our way from across the channel. When it comes to the challenge that looms largest overhead, the hue is a tragic illusion. Because in reality, we’re browner.
Let me say here that I’m just as complicit as anyone else here. I like privacy as much as the next person—my forested property is almost an acre. And yes, I drive. But I’ve since arrived at a place in my head where I am ready to take some responsibility for my choices. Most of my friends think I’m a Chicken Little. They’re just not there yet. They tolerate me—they admire my energy and enthusiasm—but they’re interested in other things. That’s fine, I have other passions, too. I love to eat, for one thing. I love to kayak, to read with the kids, to hang out with my tolerant pals on games night with a bottle of wine, or three.
Some opponents have characterized the turf project as a failure of our collective imagination. If we work at it enough, they argue, we can come up with an alternate solution that is more in keeping with how we do things around here. One of the protest signs that went up last year near the proposed project site seemed to articulate this with the single word “hope.”
So let’s set aside the thousands hundreds of hours of work put in by volunteers and local professionals exploring the options, volunteers and professionals who love this community passionately. And permit me to do some hoping of my own for a moment. My dream for our island is that the more we grow—and the fact of the matter is that we will grow —that we also grow even more “local” and self-reliant along the way. That even with more people, we retain the connectedness that defines us.
I also dream that we will become increasingly resilient to the dramatic changes to our lifestyles that lie ahead. I think we can redefine what “rural” means, by owning the idea as much through the strength of our relationships as our rambling country lanes and 10-acre lots each dotted with a single-family home. The new information we now have about the mess we are all in compels us to revisit many of the patterns and entitlements that we hold sacred, things that we see as our “right.”
It also compels us to prepare and adapt, and we are already starting this by building a desperately-needed new fire station. This is critical infrastructure, as important as setting aside spaces to grow much of our own food, and putting in place systems to harvest potable rainwater from our rooftops. Given the sheer scale of this global crisis, and the speed at which it approaches us, we need to think more broadly about infrastructure to include a broad range of community amenities here on the island.
It’s understandable that many of us would feel affronted and offended by a turf field. Yes, you might find one in the city, or in a suburb. But it urbanization? No. God help us if we someday grow big enough to attract a fast-food outlet. New amenities represent change, and they are an admission that we are growing, and that perhaps new people are coming who want to do different things, and who don’t wish to travel to the mainland on manic errand-filled days because they’re stressful and hard on families. But in my mind these facilities—like the proposed field—and the people that will use them are not the thin edge of the wedge, they are not the beginning of the end. Rather, they are individual pieces that together will create a genuine new kind of complete community , one that sends less carbon into the atmosphere because we will have almost everything we need right here and wont need to turn a key in an ignition to reach.
We need to become more than a woodsy outpost in Howe Sound, where we get to enjoy the deer and herons, but still take regular spacewalks to the jobs and activities on the mainland. It is not only possible, it is inevitable. Not only is it “the right thing to do,” but as our car-and-ferry habit gets more and more expensive, as our food gets more and more expensive, it will also be the only thing to do.
We fancy ourselves as rugged and self-reliant because we have woodstoves, chainsaws, winches, and generators. But we’re kidding ourselves. True self-sufficiency means that we have a complete community, that we have a genuinely broad range of services on the island to support our diverse and growing population. It means we have more opportunities to stay, play, learn, shop, and age “in place.” It means affordable housing. It means low-energy buildings. It means investments in infrastructure that allow us to thrive.
I will probably never play on the artificial turf field; I’m not a team sports kind of guy, and my kids haven’t shown much interest either, despite my best efforts. And for what it’s worth, I have a very complicated relationship with plastic, something I’ve written about . But I also acknowledge that our lives are surrounded by the stuff. I work out on a petroleum-based surface twice a week at our island’s Tae Kwon Do studio. I am touching it to write this story. I know all about the seabirds with bellies full of Bic lighters .
But when I think about the investments that I feel we need to start putting in place to serve our community into the coming years, to create an atmosphere of responsible self-reliance, the benefits of the proposed illuminated turf field in my mind far outweigh its aesthetic, financial, and ecological costs.
Let’s continue to build on our strengths: our couples, our singles, our seniors, our families, our youth, our volunteers. And let’s stop excusing ourselves from a growing moral obligation because we’re a “different” place blessed with an unique character. We have the same obligation to get off our asses and do something about this crisis as anyone else. The more pieces we put in place today—the richer the variety of offerings and opportunities we make available to our citizens—even if they aren’t perfect, even if some of them don’t align with our ideas of what we’re supposed to be “all about,” the stronger and more resilient we will be as we enter the coming storms.
Feb 9 Update: On January 26, Bowen Island Municipal Council voted four to three to proceed with the turf project as proposed, including roughed-in wiring and conduit for future lighting. The resolution comes with subjects concerning cost, but given the economic climate–contractors are, all of a sudden, desperate for projects–it seems likely that the turf field will actually be built. In the wake of the decision, a number of the project’s opponents have formed a fledgling grassroots organization called Rural Green. Its members “seek to live responsibly in a way that retains [their] community spirit and the natural rural lifestyle [they] cherish. “
The global economic downshift could potentially be hitting home in an unexpected place: your blue box.
“Recycling companies are saying we can’t take metal or plastics anymore,” says Mairi Welman, Director of Communications for the Recycling Council of British Columbia. “They don’t have any space to put it, and they can’t sell it.”
The problem originates with the hundreds of mills in India and China that normally accept corrugated cardboard, glass, mixed papers and plastic, but that have closed their doors to new materials, Welman explains. She also has heard that there are issues among the container shipping industry with letters of credit.
“The whole market has crashed on everything across the board,” confirms Mike Sullivan, general manager of Metro Waste Paper Recovery, one of several materials-processing firms in the British Columbia. “We are still taking mixed paper, but nobody can move glass. For mixed plastic, everyone that has it is just stockpiling the stuff.”
…
“In China they are not producing finished goods, so they are not buying the corrugated boxes to pack them in, and then the box mills are not in turn buying the waste corrugated material from Britain or North America.”
“I don’t think we are going to see any improvement in the next month; I haven’t seen anything like it in 25 years. It is not just a few mills closing down in the Northwest. It is not just a few on the east coast shutting down for a few weeks. We are talking about every mill.”
…
Read the rest of my story over at The Hook. It’s ironic, really. In reducing our consumer appetites for packaged goods manufactured in Asia, we are — in a round-about way — starting to crunch our recycling programs. Perhaps we could start stacking our tin cans and plastic tubs in the stadiums. Is Wall-E available?
I dropped Sabrina and Duncan at day camp and continued on down the road to my community’s recycling depot. There, I walked up to the big green "mixed plastics" bin and tossed in my FridgeSmart stackables, Ziploc Twist n’ Locs and, perhaps most painful of all, my beloved half-cup-size Rubbermaid Servin’ Savers — indispensable snack-stashers that fit perfectly inside my kids’ lunch boxes.
All these little tubs are now gone, casualties of a recent pact between my wife and me to minimize the amount of time our family’s food spends inside plastic containers.
It was a watershed moment for the two of us — the latest stop in a journey that has begun to wander into territory that I once reserved for a class of people I once referred to as "eco-fruitcakes." It has taken us beyond social norms, outside the fuzzy boundaries of mainstream consumer behavior.
Go ahead and laugh
It’s now socially acceptable to forgo plastic bags at the store — even Ikea is calling them "so last year." But my Servin’ Savers purge represents a far more radical act.
I can hear you snickering out there, and I don’t blame you. As far as eco-resolutions go, this one is probably both ridiculous and futile. We know that the lion’s share of our food — yogurt, milk, berries, applesauce, nuts, cooking oil, you name it — is sold to us in plastic packaging. For decades, industry and government scientists have assured us these "food grade" pots, tubs, and sacks are completely benign.
They’re lightweight compared to glass — which means less of a carbon penalty from shipping — and of course they’re recyclable. And as a former Servin’ Savers evangelist, I know the convenience is unbeatable.
But here’s the thing, Mr. Industry and Ms. Government. I’ve been struggling with a few trust issues as of late.
BPA blues
You see, when Sabrina and Duncan were infants, we often fed them pumped breast milk that we warmed up inside polycarbonate Philips Avent plastic bottles — bottles that we recently learned were leaching bisphenol-A, or BPA.
Unless you’ve been living on Baffin Island for the past six months, you know that’s bad news. Earlier this year, Health Canada declared that chemical "toxic" and stated that there is "some concern for neural and behavioral effects in early stages of development" for low levels of exposure.
On its Avent website, Philips today touts a redesigned BPA-free baby bottle that the company assures us it is developing "because we know that needs sometimes change."
Needs do change, yes. So do paradigms. And the thing is, I’m presently undergoing a shift so foreign and clumsy that it feels like puberty all over again. It boils down to this, Philips: I don’t trust you anymore. My consumer confidence has plummeted. In fact, it’s in the basement.
And it isn’t just you; I’m not tying this shift inside my head to this specific named chemical, this particular crisis-management episode. I’m not going to feel reassured when you switch over to a "safer" replacement that is equally convenient for me and profitable for you.
That weird plasticky taste
Oh I know, I know: The third-party research is solid; polypropylene and everything else with a number inside a triangle is perfectly safe. Plastic will remain a staple of our lives for many years to come. Hey, I’m touching it as I write this story.
But I don’t trust that science anymore, and as a result, I’m no longer going to eat off the stuff. I’m no longer able to brush aside the odd taste the water in my squeeze bottle assumes after it’s spent a hot day under my sea kayak’s deck rigging. I’m not going to microwave yesterday’s macaroni in the fresh-saver locking-lid container and then serve it up to my family. I’m not doing any of that anymore. This stuff is petroleum, and I’ve lost my enthusiasm for its endless miracles.
Maybe my Tupperware purge won’t mean a damn in the big scheme of things — petty acts of consumer disobedience don’t often cast so much as a ripple. But radical or not, Elle and I have set down some new ground rules around our place. Eventually we’ll get our hands on one of those Japanese stainless-steel lunch kits, but in the meantime, I’m packing Duncan and Sabrina’s lunch boxes with small glass mason jars and wax paper.
The wax paper is ok, but the jars suck. They’re heavy, and the counsellors at day camp are not very pleased to see my kids dealing with them on their field trip to the beach. After all, glass is a liability. It breaks.
Uncharted territory
I don’t know where this one is going, because the truth is, I don’t know who to trust. I find I’m running confidence problems in my head: I score one point to Canada’s new government for standing up to the Canadian Plastics Industry Association on this one — the lobbying has been intense. But then I dock two from that same agency for not telling me sooner, when I had two screaming babies around the house.
Please don’t paint me as a Luddite who would do away with life-saving medical devices and send us back to the oxen in the fields. It’s just nowhere near that clear-cut. Indeed, there are many scenarios where plastic is the more sustainable choice. I think of my lunch-kit reboot as the start of a personal investigation into my relationship with plastic; we can’t live without this stuff, but I wonder if maybe we can learn to live with less of it, or figure out how to deploy it more thoughtfully.
In the end, we only have our own gut to guide us on this stuff. And laugh if you will, but from here on out, mine is going to contain a few molecules less of Rubbermaid’s latest injection-molded god-knows-what
