At the opening plenary of Vancouver’s EV 2010 VE electric vehicle conference, William Clinton J. Foundation senior director Steven Crolius struck a parallel between the electric car business today and Southwest airlines five years ago.
Crolius’ organization works as a catalyst to help launch greenhouse-gas-reduction projects. It’s a partner in C40—formerly the Large Cities Climate Leadership Group—16 members of which recently formed the C40 Electric Vehicle Network and committed to making their streets more accessible to electric vehicles.
Crolius cited a recent Goldman Sachs report that throws cold water on the dream of an electric mobility revolution. Of a global auto market of 85 million vehicles in 2020, the firm expects only about 1.7 million of them—a scant 2 percent—will boast batteries instead of tanks.
“We wonder why the mainstream has such a pessimistic view of the prospects,” Crolius said, pointing to the graph, which showed EV adoption bumping along the bottom of the chart like a dead eel.
He then showed the penetration of hybrids in the United States, which has flattened out at 2.5 percent. “This is the foundation of the mainstream view,” he explained. “Hybrid cars are almost a rounding error in the total market for vehicles.”
Are you as sick of Earth Day stories as I am? Then I implore you to read The New Grand Tour, a long and masterful piece of reporting in The Walrus.
Chris Turner, author of The Geography of Hope, takes a trip around the clean-energy and green-economy innovations of present-day Europe. It’s an inspiring piece of reporting, with stops in pedestrian and bicycle haven Copenhagen, a ride on Spain’s AVE high-speed rail network, and a visit to a solar generating station. Turner visits with a couple who live in a passivhaus (like the new one in Whistler, btw). They lay out their energy bills on the kitchen table to show how the economics make dollars and Eurocents, given the right enabling policies.
In 2008, Harald Müller and Barbara Braun paid €398.69 (about $560) for their electricity consumption and €332.81 for their heat consumption. The same year, they were paid €3,750.29 for the electricity produced by the solar panels on their roof. Their net revenue totalled €3,018.79. They estimate that they’re still a few years from fully paying off their household power plant, but by 2012 or so they’ll be looking at more than a decade of pure profit.
This is the rub. “Going green” is not about hemp shopping bags and grapefruit-based cleansers, folks. It’s about public infrastructure and liveable cities. It’s about public policies that turn every rooftop into a cash machine.
Scared of subsidies? Then maybe it doesn’t hurt to be reminded that, according to an Ecojustice investigation, Canada’s oil and gas industry enjoys roughly a billion dollars a year in handouts. In 2006, the United States oil and gas industry received USD$3.06 Billion in federal subsidies, while the nation’s coal industry received USD$2.8 Billion.
The Stern Review estimated that the fossil-fuel industries globally receive about USD$150 billion per year. Subsidies for renewables and incentives for energy efficiency together receive about UDS$9 billion.
In other words, we’re already paying subsidies. And we’re not getting much out of them but deep trouble.
For about a year and a half, Vancouver’s regional government has been running a pretty innovative initiative to discourage bottled-water consumption. Here’s a deliciously subversive decal from the tap water campaign that I spied on the back of one of Metro Vancouver’s trucks this morning.
The large type reads “Tap Water. Drink it.” and the secondary copy says “World Class Water: Mountain Fresh and Pure.” Here’s to truth in advertising.
Now, I haven’t yet seen this on a billboard anywhere; Metro would have a hard time coughing up the cash for an outdoor campaign. But how great would that be, if the kind of money that Pepsi and Coke pumped into Dasani and Aquifina, instead sold some of the finest water on earth, the stuff that’s piped straight to your house? Does anyone else out there know of a local government that is actively marketing its water like this?
Last summer, Metro Vancouver also partnered with Pacific Cinematheque’s Summer Visions Film Institute for Youth to produce a series of public service announcements about drinking tap water. They’re all pretty good, but here’s my favorite of the bunch:
Metro has been working on other programs as well. During the Olympics, Metro parked a Kewl Earth Water Wagon outside the Main Library downtown, and offered refills of fresh tap water to visitors and residents. According to corporate communications division manager David Hocking, some 4,700 people took the “tap water pledge” during the two weeks of the games, compared to 3,700 who did so during previous 17 months.
The regional government also developed a program with the new Fairmont Pacific Rim hotel. The property offers co-branded reusable Metro Vancouver water bottles for sale in guest rooms, for visitors who would prefer not to use the one-off bottles in the mini-bar when they head out on daytrips into the city.
This is all classic community-based social marketing. Metro isn’t trying to educate residents or drown them in brochures or make them feel bad—it’s working to build new social norms. How is it going? In 2008, as part of its Zero Waste Challenge, Metro set a goal to reduce the sale of bottled water in the region by 20 percent by the end of this year. Hocking says they’ll do a survey at the end of the year to find out how they did. I’ll let you know when he does.
One thing that frustrates me is that our low-carbon future is too-often depicted with slick architectural renderings that are designed to show how a certain infill development will make the world a better place. They’re populated with bus stops and stick figures on bicycles, but they don’t often adequately convey the potential flavor of a neighborhood, what it’s like to live there, how people will do things differently.
We have simple and powerful visualization tools out there. We need to be using them to show citizens what life might be like were we to embrace a range of better-living best practices and policies. And we don’t need any fancy CGI rendering to do the job. Read the rest of this entry »
If you don’t count the various efforts to commercialize aviation biofuel, electrified high-speed rail (HSR) is our best bet when it comes to preserving continental mobility in the post-carbon age. Thing is, unlike much of the rest of the world, Americans are only just now figuring this out (and please don’t get me started on Canada). HSR represents a truly massive infrastructure project for the Lower 48 — comparable to the building of the Interstate system in the 1950s.
Here’s an infographics package that Rachel Swaby and I put together for WIRED. The piece unpacks the various HSR plans now underway in the States, explains the technology, and outlines the challenges that stand in the way — particularly in California, where plans are furthest along. Please forgive the slightly breathless intro.
Believe it: Bullet trains are coming. After decades of false starts, planners are finally beginning to make headway on what could become the largest, most complicated infrastructure project ever attempted in the US. The Obama administration got on board with an $8 billion infusion, and more cash is likely en route from Congress. It’s enough for Florida and Texas to dust off some previously abandoned plans and for urban clusters in the Northeast and Midwest to pursue some long-overdue upgrades. The nation’s test bed will almost certainly be California, which already has voter-approved funding and planning under way. But getting up to speed requires more than just seed money. For trains to beat planes and automobiles, the hardware needs to really fly. Officials are pushing to deploy state-of-the-art rail rockets. Next stop: the future.
I recently spent a few days in Seattle–one of my favorite American cities–and was amazed to discover how many homeowners have planted victory gardens in their front yards. In much of America, the front yard is the place for a few roses, maybe a rhodo or two. But in Seattle, especially the Ballard neighborhood where we stayed, “curb appeal” evidently means raspberries, onions, tomatoes, lettuce, and even the odd chicken or two. Read the rest of this entry »
If you don’t count the various efforts to commercialize 
