How to Get Ahead in Journalism
Posted: December 22nd, 2009 | Author: James Glave | Filed under: Media, Public Relations | Tags: freelance, journalism, Media, P.R. |Every few months or so, I get an email or Facebook message from the younger brother of a long-disconnected friend, or a former colleague who worked down the hall from me three gigs or so back. It goes something like this:
Hi! it’s been a while… [insert chit-chat preamble] So I’m reaching out because I’m thinking of making some changes to my professional life, and I’m wondering about possibly getting into freelance writing. I’ve always been a total magazine junkie, and I’m wondering if I could buy you a coffee and pick your brain about how to break into the biz?
I’ve never been sure how best to answer these emails; “career” isn’t a word I would even tuck into the same paragraph as “freelance magazine journalism.” To best guide positive personal growth among such correspondents, I have developed the following eight-point checklist. Please feel free to share, modify, and adapt this for your own use.
Freelance Journalist Aptitude Self-Assessment Tool
Please check all that apply.
- Do you have a trust fund?
- Are you married or engaged to a lawyer, airline pilot, surgeon, petroleum or mining engineer, dentist, or pharmaceutical executive?
- If not, can you grow hydroponic marijuana?
- If none of the above apply, are you at least married or engaged to an individual with a “real job”?
- Are you are childless, or monastic, or both?
- Do you suffer from low self-esteem?
- Are you comfortable waiting six to eight months to be paid for two months of work even though your mortgage lender or landlord may not exhibit the same flexibility?
- Are you Malcolm Gladwell?
If you answer “yes” to at least three of these questions, then congratulations! You may be a candidate for a career in the glamorous and rewarding field of freelance journalism. You are prequalified to play a critical oversight role in our democracy. Please contact me to book a coffee meeting at your nearest convenience!
Ahem.
In the media world, a reporter who transitions to the world of public relations strategy—as I have done this year—is “going over to the dark side.” To be honest, it sure doesn’t feel that way. Instead, it feels like I have stepped into the light. I’m exercising new parts of my brain. I’m finally able to take a stand on issues that matter to me (journalists aren’t technically supposed to “join” causes). I’ve helped bootstrap a smart-growth advocacy group in my community. I’m presently working with a team of incredibly smart people, and pitching in on projects that support my values and passions. Even better: When they say my check is “in the mail,” it actually is.
If this is the dark side, then I’m here to stay. Wishing all my friends near and far a happy, healthy, and prosperous 2010!

ah James…even better: when they say, the cheque is in the BANK…and it is!
Nice post…and glad you’re happy again. Happy new year pal!
Brilliant James - I’ll be adapting and modifying - or leaving it exactly as is actually, for every six-degrees of separation “contact” looking for advice on breaking into the outdoor industry as a photographer, writer, PR person, etc. Happy New Year to you!
Aptly written. Adapting to other fields as a writer to pay the bills in my opinion is not selling out, it’s survival of the fittest. I still get to write every day - and when I want to take on freelance projects, I can do that too. But yeah, a steady paycheque is nothing to turn your nose up at.
re: Dark Side - Bob Dylan wrote ‘come out here and step into the light’ (Ballad of a Thin Man/1965) - welcome to the light! Keep in mind that there are now more PR practitioners in North America than there are journos to pitch to, though, and that most clients are getting really sticky about ‘results based PR.’ Then there’s the fact that even the most successful bloggers are still struggling with the ‘monetization thing.’ I now believe that freelance journalism is best treated as a phase, like taking off that ‘gap year’ to go travelling or ski bumming in BC. Get it “out of the system” as it were. Best of the season to you and the family, James!
Send them to me, James!
I left a decade-long newspaper career this fall to begin a new one in public relations. I’m still getting used to my job, and IT IS a major transition. But, it’s a good one. It’s nice to feel like I’m building a foundation for a career instead of just treading water, wondering when the next crash will be. I miss the newshounds I worked with, but I’m lucky, too, to be working for an organization that fits my values.
James,
Nice to know we think the same way. Been moving through your blog. Great stuff.
As per your article above you will appreciate this link it’s a good laugh.
http://clientsfromhell.tumblr.com/archive