Rees’s Thesis
Posted: February 18th, 2009 | Author: James Glave | Filed under: Academia, Global Warming, Shopping, top, Transformational Change, Transportation | No Comments »
What’s the best way to stump one of the greatest minds of the global sustainability movement? Kidnap him and take him to Wal-Mart. That’s what I did last November, when I took Bill Rees—the University of British Columbia professor who coined the term “ecological footprint”–into the belly of the consumer beast. I escorted him into big-box hell, gave him $50 cash, and asked him to shop.
It was a fascinating experiment, because it revealed that the professor is in one sense, just like the rest of us. But in many other senses, he is not. Rees is an intellectual rock-star, wandering alone in a world of Blue Light Specials, and his cart contains peer-reviewed science proving that everthing we have built our dreams around is leading us to “a collapse from which there will be no recovery.” Thank you for shopping. Have a nice day!
Check out my feature profile of Rees, in the March 09 edition of Vancouver magazine:
Web version, from vanmag.com: Rees’s Thesis.
1.6 MB .PDF version of magazine layout: Rees’s Thesis.
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